Better questions build better companiesUS founders · Pre-seed to Series A
Scorecard

Non-negotiable hard stops

  • Adviser receives transaction-contingent pay for investor introductions or offers to negotiate securities without a clear registration/legal analysis. Broker-Dealers — US SEC
  • Refuses to identify investors, referrals, equity holdings, client-side reporting or implementation revenue relevant to the decision.
  • Cannot contractually define confidentiality, retention and disclosure to sponsors; coaching ethics place particular importance on these duties. ICF Code of Ethics, effective 1 April 2025
  • Claims guaranteed valuation, financial return, fundraising success or certainty about a commercial outcome.
  • Pressures the founder to delegate a legally retained governance decision to them.

Sources cited on this page

  1. Broker-Dealers — US SEC ↗www.sec.gov
  2. ICF Code of Ethics, effective 1 April 2025 ↗coachingfederation.org
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