The FTC review/testimonial rules are material to any desk comparing advisers. Never publish a fabricated buyer review or conceal an ownership link that would mislead readers. Make a written distinction among provider self-description, independently verified fact and desk assessment. Where a provider presents returns, valuation growth or saved capital, ask for method, period, denominator and comparators; do not repeat unverified claims. Consumer reviews and testimonials rule: Q&A — FTC