---
title: "5. Reviews, credentials and commercial claims"
slug: "regulatory-news-and-changes/5-reviews-credentials-and-commercial-claims"
section: "Regulatory news and changes"
description: "The FTC review/testimonial rules are material to any desk comparing advisers. Never publish a fabricated buyer review or conceal an ownership link that wou"
internal_only: false
---

# 5. Reviews, credentials and commercial claims

The FTC review/testimonial rules are material to any desk comparing advisers. Never publish a fabricated buyer review or conceal an ownership link that would mislead readers. Make a written distinction among *provider self-description*, *independently verified fact* and *desk assessment*. Where a provider presents returns, valuation growth or saved capital, ask for method, period, denominator and comparators; do not repeat unverified claims. [Consumer reviews and testimonials rule: Q&A — FTC](https://www.ftc.gov/business-guidance/resources/consumer-reviews-testimonials-rule-questions-answers)