Better questions build better companiesUS founders · Pre-seed to Series A
Do-it-yourself game plans

Stage 6 — Decide, record dissent and communicate (day 10–15)

The CEO or designated authorised body makes the decision. Record the evidence available as of that date, strongest objection, conflicts, why each alternative was rejected and the earliest reliable signal that should reopen the choice. Send separate communications to team, board and outsiders according to confidentiality rules.

Deliverables: signed decision memo, authority record where needed, communications plan. Pitfall: retrospectively editing the reasoning to make a bad outcome seem inevitable.

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