Potential invitee: Jerry Colonna / Reboot, whose published podcast examines leadership and hard company decisions; an ICF ethics practitioner for sponsored-coaching questions. These are editorial prospect suggestions, not confirmed participants. Reboot Podcast, episode catalogue ICF Code of Ethics, effective 1 April 2025
Q4. How does an adviser disagree with a founder without becoming another shadow CEO?
Why buyers care: Founders buy challenge but fear loss of decision ownership. Good answer covers: explicitly contracted roles; evidence versus judgement; privately recorded objections; respectful challenge; and when the founder may ignore the recommendation. Expert quote: [Pending interview].
Q5. What would a real constructive-challenge work sample look like?
Why buyers care: Most testimonials cannot show dissent. Good answer covers: redacted initial belief, competing hypotheses, evidence sought, contradictory discovery, documented reasoning, and boundaries on outcome attribution. Expert quote: [Pending interview].
Q6. What exactly should a founder know before accepting investor-paid coaching?
Why buyers care: The payer may have different information needs. Good answer covers: who is the client, confidentiality limits, who receives summaries, what is recorded, consent revocation, conflicts, safeguarding and who handles escalation. ICF's published standards explicitly distinguish sponsor/client reporting. ICF Code of Ethics, effective 1 April 2025 Expert quote: [Pending interview].