- Send the expert the precise decision context, audience and intended publication format in advance.
- Disclose any paid relationship, financial interest, referred work or sponsor involvement.
- Ask each expert for one anonymised counterexample to their usual recommendation.
- Record only with explicit permission; separate raw transcript, edited excerpt and publication approval.
- Tag answers confirmed expert statement, analyst synthesis or unverified claim requiring source.
- Ask permission for headshots, affiliations and attribution; never imply an interview happened before it did.
- Publish a short “Where this answer does not apply” note, including unusual industry, distressed or regulated settings.