---
title: "The context's proposed market-size scenario — clearly *not observed market data*"
slug: "market-data-and-deal-flow/the-context-s-proposed-market-size-scenario-clearly-not-obse"
section: "Market data and deal flow"
description: "The supplied research context gives this directional hypothetical : 50,000–100,000 potential US companies × 10–20% adoption × $10,000–$30,000 annual spend "
internal_only: false
---

# The context's proposed market-size scenario — clearly *not observed market data*

The supplied research context gives this **directional hypothetical**: 50,000–100,000 potential US companies × 10–20% adoption × $10,000–$30,000 annual spend = **$50m–$600m** possible annual addressable spend. The arithmetic is internally consistent, but **all three inputs are unverified**, adoption and prices are unknown, and the extremes should not be interpreted as confidence intervals.

| Planning assumption | Lower case | Higher case | Evidence status |
|---|---:|---:|---|
| Potential company count | 50,000 | 100,000 | Supplied estimate, not cohort count |
| Portion paying in one year | 10% | 20% | Supplied estimate, not measured adoption |
| Average annual buyer spend | $10,000 | $30,000 | Supplied estimate, not observed quotations |
| Implied scenario spend | **$50m** | **$600m** | Arithmetic scenario **only** |

The context further suggests **single-decision reviews $2k–$10k**, **recurring founder advisory $12k–$48k per year**, and higher specialist projects. These are *unverified planning bands* and overlap; do not add them as segmented market totals or publish them as provider price benchmarks. **Market growth estimates (5–15%) in the supplied context likewise remain hypotheses**, not measured CAGR.