---
title: "Objective and working assumptions"
slug: "do-it-yourself-game-plans/objective-and-working-assumptions"
section: "Do-it-yourself game plans"
description: "Use this programme when a founder must choose whether to pivot, accept a financing offer, hire a senior leader, enter a market, or reduce spend. The object"
internal_only: false
---

# Objective and working assumptions

Use this programme when a founder must choose whether to pivot, accept a financing offer, hire a senior leader, enter a market, or reduce spend. The objective is a *defensible decision process* within the runway and confidentiality constraints—not a guaranteed correct answer. Keep a decision owner, an explicit stop date and one shared source of truth.

**Indicative project timings below are planning examples, not market averages.** A fast business decision can be triaged in a few days; customer discovery or a funding negotiation can take longer. Cost is the internal time actually used plus any approved specialist quotes; there is no one-size-fits-all budget.