---
title: "Three traps in comparisons"
slug: "comparisons/three-traps-in-comparisons"
section: "Comparisons"
description: "Trap 1 — cheapest hourly rate wins. Price per hour ignores scope and overruns. Trap 2 — credential = decision expertise. ICF provides an ethics framework a"
internal_only: false
---

# Three traps in comparisons

**Trap 1 — cheapest hourly rate wins.** Price per hour ignores scope and overruns. **Trap 2 — credential = decision expertise.** ICF provides an ethics framework and coaching credential context; it does not confer law, financial modelling or securities authority. [ICF Code of Ethics, effective 1 April 2025](https://coachingfederation.org/credentialing/coaching-ethics/icf-code-of-ethics/) **Trap 3 — an investor referral is independent.** Ask the person to identify any relevant investments, sponsor reporting rights and success-linked payments before sharing sensitive information.